On July 3rd Weiden+Kennedy unveiled their design for the Concept Store windows to celebrate Selfridges’ 100th anniversary: Future A-Z 2109.
The display consists of a series of products that might be for sale at Selfridges ten years from now:
H is for HAPPY FRUIT
100% natural antidepressant. Packed full of serotonin, the natural antidote to S.A.D., global sadness and other depressive disorders.
M is for MOON FLOWERS
Harvested from the Selfridges lunar fields. Flowers arrive fresh every day. Gravity-proofed and naturally luminescent. Do not water.
P is for PORTA-WOMB
Retain your figure throughout pregnancy. Unisex design. Convenient cord tidy. Ask for details at the Pop-Up Surgery.
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However, there is no design for X.
Submit your design here by Sunday 26th July and your Idea X will be displayed at Selfridges for thousands to see for most of August. On top of that, you’ll recieve a £500 Selfridges gift card – not bad. Judges include Dr Frances Corner – Professor of Art and Design Education at the London College of Fashion, Patrick Burgoyne – Editor of Creative Review and Linda Hewson – Selfridges head of creative.
Get futureshopping.
