These guys from The Creative Circus were on a mission to get all the way from Atlanta Georgia, USA to London to pick up their D&AD award. Easy eh? Not if you’re skint. In order to raise the $10,000 they needed, they asked agencies to ‘help them pack their bags’ with random objects such as a errr rubber chicken?! They then ran around London carrying out various tasks with these objects, sending back a postcard (with photographic evidence) to the relevant agency on completion of each task.
Their mission must have been a success since we bumped into the team at the D&AD awards ceremony; they were definitely there. I think that The London Project got such a great response due to not only their hard work and determination, but also their sheer enthusiasm – it was an inspiration to see them having so much fun with it.
To find out more, head to www.thelondonproject.com
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