Tis the season for “top ten” lists, falalalalala lala la la. Brand New’s best and worst identies of 2009 is one such list which critiques some of the year’s most prominent rebrands. A very subjective topic, perhaps what is most interesting about this article are the comments and discussion of each entry, often showing disagreement on different levels from colour and typography to imagery and symbolism. It’s quite US-themed, so I’d be interested to see a review of more global or UK-based rebrands (please suggest links).
Via PSFK
the rest of the city of melbourne rebrand can be seen here. In the style of aol, NYC, London 2012 (basically wolff-olins) it has variants for different departments within the city and it brings the identity to life (possibly unlike some of WO’s work…)