Diesel have a way with catchy, controversial taglines. Global Warming Ready back in 2007 sticks in the mind. This latest campaign: Be Stupid by London agency Anomaly overlays the familiar bold text comments on photos of beautiful people engaged in inadvisable situations. The photos are less glossy and airbrushed than in the past, with a bit of a Vice magazine or Lastnightsparty (website seems to be down at the mo) hipster vibe. The images are like a psychological Rorschach test (those inkblots that look like angry clowns killing puppies), they provoke an emotional response to each situation: are you a free-living funmeister or a disapproving consequence-driven square…?
