Our roundup of the ShellsuitZombie experience at New Blood is finally here. Offering a mixture of chat, live briefs, loud music, ‘itsa-bitsa’ style artwork creation and general stick-it-anywhere-we-aren’t-precious tomfoolery (oh-err) we managed to attract graduates and industry in their hundreds to our messy corner of the Kensington Olympia (helped by D&AD generously allowing us free air-time on the tannoy - apologies to anyone we disturbed). We collected cards, friends and email addresses in scenes akin to Bruce Bogtrotter and Augustus Gloop at a chocolate convention, met loads of you, got your opinions on us and the industry and had a hell of a lot of fun at the same time. There are some photos here, to see them all visit our Flickr and Facebook pages.
ShellsuitZombie Face-Offs
We held two official SSZ Faceoffs, the first was a two-way between Falmouth University and Staffs University advertising courses. In an atmosphere more ‘intense’ than a music festival (in tents…doesn’t matter) during which we had to hold back both teams from physical blows, the brief was set - come up with a 30 second advert for Lucozade. While the relative merits of the adverts are still being discussed by creative directors worldwide, on the day Staffs were declared victorious by public vote for their ‘joe bloggs beats Usain Bolt’ concept.
The second face-off was a four-way between Duncan of Jordanstone, Lincoln, DMU and the eventual Victors Nottingham Trent, all of whom were given half an hour to rebrand D&AD. For the judging not only did we have Matt Dent, recent (and youngest ever) black pencil winner for his coinage redesign, but a curiously phallic clap-ometer which induced giggles (from us at least).
The ShellsuitZombie Picnic
Our biggest event consisted of a free-for-all overnight brief to devise a campaign for a household cleaner - utilising any form of media necessary. As you can see we had nearly a hundred people taking part in 25 submissions - of which two teams were chosen for placements at BCL - a fantastic integrated agency responsible for Dove Natural Beauty and the current Lucozade Energy campaign. Reports on how they got on will follow. Thank you to everyone that did some work for this, the standard was very high.
Pecha Kucha
To top it all off, on wednesday they let us do a Pecha-Kucha, God knows why. Here is one of our slides, all of which were created in Microsoft Paint. Again, to see the rest have a look on our Flickr page. If anyone has pics of us doing it please let us know, we have none.
So Basically
We had an awesome time, we hope you enjoyed it too. Anyone who posted us your card, email address etc and hasn’t heard anything back, bear with us, you’ll be the first to know when we announce future events, and we will feature as many of you as we can over the next couple of months.
Thanks to:
Morph are a great digital agency from Shoreditch, London, who kindly sponsored the stand and print - Coming soon, a filmed interview and article with Anthony. Eyes Peeled.
Brave - Representing BCL who offered support and time, delivering a brilliant brief and giving opportunities to nearly a hundred grads through our stand at the event.
